The Impact of Professional Car Photography and Detailing

In today's digital age, the first impression of your car inventory often comes from the photos potential buyers see online. High-quality, professional photography is crucial in capturing the attention of customers and setting your dealership apart from the competition.

At OnSite Dealer Solutions (ODS), we understand the power of captivating inventory images and how they translate into increased customer interest and sales.  We also understand the negative aspects that poor car inventory photography can bring to a dealership, something we, as your in-house make ready department, strives to avoid.  

The Power of Professional Photography

When it comes to selling cars, the visual appeal can make or break a deal. Studies have shown that listings with professional photos receive significantly more views and inquiries compared to those with amateur snapshots. Here’s why:

• First Impressions Matter: High-quality photos convey a sense of professionalism and trustworthiness. They suggest that your dealership takes pride in its inventory and cares about presenting vehicles in the best possible light.
• Highlighting Details: Professional photographers know how to capture a car's best angles and features, from the sleek lines of the body to the luxurious interior finishes. This attention to detail can pique a buyer’s interest and prompt them to visit your dealership in person.
• Standing Out in a Crowded Market: With so many options available online, eye-catching photos can help your listings stand out. Professional images can draw the eye and make potential buyers pause to learn more about your vehicles.

The Perfect Time for Photography: Post-Detailing

There is no better time to take car inventory pictures than after a car has been thoroughly detailed, washed, and cleaned, something that ODS specializes in.  Here’s why this is important:

• Shiny and New: A freshly detailed car looks its absolute best, especially when a highly trained ODS car detail department is overseeing the work.  The paint gleams, the tires shine, and the interior looks immaculate. This is the moment to capture the car's beauty and allure.
• Attention to Detail: Quality car detailing ensures that every nook and cranny of the vehicle is spotless, which translates to high-quality, professional photographs. Buyers notice these details, and clean, polished cars are far more appealing to get potential new customers to take action.
• Reflecting Care: A well-detailed car shows that the dealership cares about maintenance and quality. This can reassure potential buyers about the condition of the vehicle and the professionalism of the dealership.

How ODS Enhances Your Car Listings

At ODS, our highly trained and skilled staff specialize in staging, photography, and sticker placement in addition to make ready and recon services.  This helps ensure that every car is lot-ready, looks fantastic and is properly maintained so that inventory can turn quickly. Here’s what sets ODS apart:

• Car Detailing and Recon is Our Speciality:  At ODS, our make ready team not only provides a thorough detail, wash, and car cleaning process, we also provide specialized recon services like window tinting, paint, windshield, dent, headlight and wheel repair services.  
• Expert Staging: We understand how to position vehicles to highlight their best features, whether it's the sporty lines of a coupe or the spacious interior of an SUV. Coupling this with company branding elements, we strive to help set your dealership apart online when showcasing inventory.  
• Professional Photography: Our team uses top-of-the-line equipment and techniques to take stunning photos that attract buyers. We know the angles, lighting, and settings that make each car look its best.
• Flawless Presentation: Sticker placement might seem like a small detail, but it’s crucial for a polished look. Our team ensures that all Monroney stickers and tags are placed neatly and consistently, adding to the overall professional appearance.
• Artificial Intelligence (AI) Partnership: ODS has recently partnered with the industry's top provider of AI doctored images for car dealerships.  Expensive photobooths can now be a thing of the past.  With our parternship, we can use AI to digitally create a photo booth for your inventory, essentially eliminating the need to have a photo booth so this area can now be re-purposed for revenue generating activities.  

Partnering with ODS

In the competitive world of car sales, professional photography is an invaluable tool for attracting customers and showcasing your inventory in the best possible light. At ODS, we combine our expertise in detailing, staging, and photography to ensure your cars look immaculate and irresistible. By investing in high-quality images, you can boost your online presence, draw in more potential buyers, and ultimately increase sales.  Click here to learn more about our inventory photography service and our full extended range of services.

Don’t leave your car listings to chance. Partner with OnSite Dealer Solutions and let us help you create a visual appeal that drives success. We invite you to learn more about us and meet our leadership team.  If you have questions, contact us today at 913-912-7384 to see how ODS helps car dealerships inventory shine.